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Seems like everyone’s starting their own podcast these days. So how do YOU stand out in a sea of podcasts?

Hint: It’s NOT about the microphone.

There is NO one-size-fits-all tutorial that is sufficient. So let me help.

I'm Andrea Klunder, your podcast boss, and I want to help you develop and communicate YOUR STORY — the passion behind the podcast, the thing that makes your show unique and valuable to your listeners, and the secret ingredients that will help you feel successful and make your show the envy of everyone else.

Learn more at

Sep 16, 2020

Episode 072. “You're podcasting to make a difference and to have meaning in people's lives." ~Sarah Mikutel

When you have two podcasts, you get to orchestrate your own crossover of sorts. And I’m in good company! My guest for this show (and an upcoming episode of The Creative Impostor) is fellow multi-podcaster Sarah Mikutel, the creator of Postcard Academy and Podcasting Step-By-Step. She’s also got a *secret* third show because overachiever...more on that pod later.

When Sarah got down to planning both shows (and that secret third), she followed the wise counsel of podcasting goddess Elsie Escobar: create what you want to hear in the world. It’s advice Sarah applies to the evolution process as well, that freedom to tweak or make wholesale changes as her interests expand beyond a show’s original concept.

I hear rumbles of concern out there. “What if some audience members don’t like the changes and drop off!?” Sarah says vanity metrics be damned! There are worse fates than producing a show you thoroughly enjoy listening to.

Pre-COVID, she was busy enjoying her enviable expat life in England. Working overseas meant easy access to bucket list travel destinations - and numerous vacation days with which to explore them. What she didn’t have was the patience for endless blog scrolling or disappointing guidebook recs. So, she rolled the small amount of professional experience she’d gained at her job into Postcard Academy.

Most recently, Sarah’s taken on the business side of her craft, offering insights and tutorials via Podcasting Step-By-Step. Where the travel show is a pure labor of love, ...Step-By-Step dovetails with her consulting service. 

As for that *secret* third show… you’ll have to listen in to find out the intriguing, super-niche details!

Get the full show notes, my favorite podcasting resources, and find out my podcasting celebrity personality results at:


Podcast Angels:

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Craft & Culture via Patreon

Featuring outtakes from my conversation with Sarah...

Craft & Culture is my exclusive membership space for both current and aspiring podcasters featuring my super secret Podcast Envy Craft & Culture podcast!

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Connect with Sarah


Postcard Academy 

Podcasting Step-By-Step




*super secret* podcast

Connect with me

Facebook Group The Creative Impostor
Facebook Page @thecreativeimpostor
Instagram: @thecreativeimpostor
LinkedIn: @andreaklunder (I only accept connections from people I actually know, so include a message to say you're a Podcast Envy listener.)


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Peace, love & podcasting,

Andrea Klunder, Your Podcast Boss

Sarah's cover photo in Athens, Greece by