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Seems like everyone’s starting their own podcast these days. So how do YOU stand out in a sea of podcasts?

Hint: It’s NOT about the microphone.

There is NO one-size-fits-all tutorial that is sufficient. So let me help.

I'm Andrea Klunder, your podcast boss, and I want to help you develop and communicate YOUR STORY — the passion behind the podcast, the thing that makes your show unique and valuable to your listeners, and the secret ingredients that will help you feel successful and make your show the envy of everyone else.

Learn more at

Aug 28, 2019

Episode 048. "We must create content that matters so much to the people who are listening that they will pay for what they can get for free."

Laura Walker, former CEO WNYC Studios @ Podcast Movement

The morning after Podcast Movement 2019 in Orlando, Florida, I had an idea for what I hope will be an ongoing wonderful series of behind-the-scenes podcasts specifically for VIP Circle members -- a little more unpolished, a little bit more raw -- which makes me so nervous to say that because I really pride myself on having very professional sounding, very polished episodes.

So I recorded, sitting on the balcony outside of my Airbnb room, all of my deepest insights and some questions that came up for me about the craft and culture of podcasting. So this is a preview of episode 001 of what I am calling Craft & Culture BTS with Podcast Envy, exclusively for my Patreon supporters of $5 (or more) per month.

On episode 47 of Podcast Envy, my advice for how to win at podcast conferences was to choose one thing to focus on -- one specific intention that you really want to carry with you throughout the conference so that you don't get overwhelmed with all of the things because you can't possibly go to everything. You can't possibly do everything and you have to budget your resources -- time, money, and energy. 

But this year I was having a difficult time figuring out my focus area. 

So I arrived at podcast movement 2019 without a plan.

At a certain point, I decided that I was going to use the conference as my oracle -- like using the conference as a tarot card deck and asking the conference some questions.  

Where do I need to be?

What is my next step? 

And what resources are available to support me in this?

Those were my three questions that I held in my mind and then everyday I would just show up.  

And no this isn't just about me. This is also about you because I think that there are some takeaways here for you as a podcaster who wants to make an impact in whatever area or community or niche you find yourself.

Get the full show notes at

Podcast Angel: She Podcasts LIVE!

No matter where you are in your podcasting journey, community -- like real flesh and blood community -- is vital to your survival and success! And it's not easy to come by. This conference will be a catalyst for you for that.

I'm co-facilitating a Voice Training workshop Friday afternoon!!!

Get the details here!*

*This is an affiliate link so if you end up purchasing a ticket, I will get a lovely commission from the lovely ladies of She Podcasts. Thank you!!! 

Podcast Angel: Podcast Envy VIP Circle

Let's do this podcasting thing together! 
Join the Craft & Culture BTS crew or upgrade to VIP Circle at now.

I've been teasing it FOREVER. Now there is a way for us to connect 1x1 AND for you to become part of an intimate community of podcasting colleagues who all want to make an impact, shift culture and all the while, reap the deep rewards of podcasting (no, I'm not necessarily talking sponsors...) for ourselves.


Resources & podcasts mentioned in the episode:

For the full list with links, pop over to


Connect with me

  1. Join my Craft & Culture BTS community on and send me your burning podcast questions to answer on the exclusive behind-the-scenes podcast.
  2. Send me an email with a voice memo or .mp3 and let me know what you're most looking forward to at She Podcasts Live October 2019. 
  3. Join my Facebook Community where we create social support for content creators with inspiring prompts, opportunities for you to share your work, and more.

My favorite hashtags #thecreativeimpostor #podcastenvy #podcastboss

Email or Voice (send me a question to answer on the show!)
Facebook Group The Creative Impostor
Facebook Page @andreaklunder.creative
Instagram: @andreaklunder

Oh HEY! I'm on LinkedIn... dropping pro podcasting tips, insights, and stories. Connect with me there and let me know you're a Podcast Envy listener.