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Seems like everyone’s starting their own podcast these days. So how do YOU stand out in a sea of podcasts?

Hint: It’s NOT about the microphone.

There is NO one-size-fits-all tutorial that is sufficient. So let me help.

I'm Andrea Klunder, your podcast boss, and I want to help you develop and communicate YOUR STORY — the passion behind the podcast, the thing that makes your show unique and valuable to your listeners, and the secret ingredients that will help you feel successful and make your show the envy of everyone else.

Learn more at

Sep 18, 2019

Episode 049. "It’s a lot easier than I expected to get people to talk to you for a podcast… I majored in journalism as an undergrad and I remember trying to get people to let me interview them for a story. For some reason, people are way more responsive for this [podcasting] medium."

~Stacy Massey, host of How's Business? from the Institute for Justice Clinic on Entrepreneurship

Question: What do podcasting, non-profit work, and local entrepreneurship have in common? 

Pick One:

a) They exist despite time & budget constraints
b) They require mad organizational skills & scrappiness
c) They’re fulfilling endeavors, not get-rich-quick scheme
d) All of the above

Answer: Yeah, it’s all of the above. 

Stacy Massey, formerly of the Institute for Justice Clinic on Entrepreneurship (aka IJ Clinic), joined me in the Podcast Envy studio (live! exciting!) for a dive into the d) end. Our all of the above conversation is packed with tips from Stacy and lessons she learned at the helm of How’s Business?, IJ Clinic’s mission-driven podcast.

Like most non-profits (and podcasts), a majority of Chicago’s small businesses operate in the d) end; think the massage therapists, street vendors, and one-truck moving companies delivering vital services to our communities at razor-thin margins.

Enter IJ Clinic. Their volunteers - law students from the University of Chicago Law School - provide the city’s low-income entrepreneurs with free legal services. How’s Business? was created to give a literal voice to those local entrepreneurs, documenting how this city’s policies affect their ability to earn a living. 

If your contemplating starting a show for your organization, this episode is a great example of the power of podcasting. How’s Business? has extended IJ Clinic’s reach and amplified its message, something I think the medium was born to do. 

Get the full show notes at


Podcast Angel: Descript

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UPDATE: The DAY I released this episode promoting 100 free minutes of transcription in Descript, they announced a HUGE platform update that eliminates the need to pay for transcription at all! And so many huge new features that could make this your GO-TO resource for DIY podcast editing.

Check it out!:*

I will be reviewing these new features and then doing an episode of Craft & Culture BTS for my Patreon community once I've had a chance to play. Sign up now for premium access.

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Resources & podcasts mentioned in the episode:

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