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Seems like everyone’s starting their own podcast these days. So how do YOU stand out in a sea of podcasts?

Hint: It’s NOT about the microphone.

There is NO one-size-fits-all tutorial that is sufficient. So let me help.

I'm Andrea Klunder, your podcast boss, and I want to help you develop and communicate YOUR STORY — the passion behind the podcast, the thing that makes your show unique and valuable to your listeners, and the secret ingredients that will help you feel successful and make your show the envy of everyone else.

Learn more at

Sep 25, 2019

Episode 050. “I said I would never do a live event... doing it live -- I would never do another podcast at home in my jammies if I didn't have to. THIS is everything! I love the give and take. I love seeing people's reactions. There's nothing to me that compares to having that interaction.” ~Martha Southgate, Southgate Media Group


Question: What happens at a live podcasting event? 

1) You experience performing your show in front of an audience.

2) You make connections with other podcasters.

3) You meet existing fans and make new ones.

4) You learn something new about your show or your audience.

5) You have FUN!

6) You make money... maybe.


Martha and Rob Southgate are the co-founders of Southgate Media Group, which started with a vision to make podcasts that are interesting, entertaining and informative for the whole family.

In this highly entertaining interview, recorded LIVE of course at the first ever Women in Podcasting Festival in Chicago 2018, Martha and Rob shared with us about their passion for live events and podcast marathons, where the insights come from (Rob likes to take looong walks to encourage his inner voice to chime in), and how to tackle the business side of podcasting (and no, it's not about getting sponsors for your show...)


Full Show Notes:


Podcast Angel: The Creative Impostor Studios

Let us edit or produce your show with and for you. Schedule a free consultation with me here:

Podcast Angel: Craft & Culture BTS with Podcast Envy + VIP Circle

Let's make podcasts that matter together!

Podcast Angel: She Podcasts Live!

No matter where you are in your podcasting journey, community -- like real flesh and blood community -- is vital to your survival and success! And it's not easy to come by. This conference will be a catalyst for you for that. I'm co-facilitating a Voice Training workshop Friday: Fall in Love With Your Own Voice.

*This is an affiliate link so if you end up purchasing a ticket, I will get a lovely commission from the lovely ladies of She Podcasts. Thank you!!! 


"I have to think about the business part of it. One of the big questions people ask is: How do you make money in podcasting? The answer is: You don't." ~Rob Southgate, Southgate Media Group


Resources, Podcasts & Episodes Mentioned

Join us for SMG Podcast Marathon 5!

Saturday 9/28 @ Blue Box Cafe, Elgin, IL - Details & tickets here.



Stream live on Facebook! @southgatemediagroup - Podcast Envy is slotted for 12:30-1:00pm CST


Southgate Media Group

Stay updated on Facebook...

Women in Podcasting Festival

Chicago Podcasters Unite


Connect with Rob & Martha


Twitter @SMGPods and @RSouthgate


Connect with me

  1. Join my Craft & Culture BTS community on and send me your burning podcast questions to answer on the exclusive behind-the-scenes podcast.
  2. Send me an email with a voice memo or .mp3 and let me know what you're most looking forward to at She Podcasts Live October 2019. 
  3. Join my Facebook Community where we create social support for content creators with inspiring prompts, opportunities for you to share your work, and more.

My favorite hashtags #thecreativeimpostor #podcastenvy #podcastboss


Email or Voice (send me a question to answer on the show!)

Facebook Group The Creative Impostor

Facebook Page @andreaklunder.creative

Instagram: @andreaklunder

Oh HEY! I'm on LinkedIn... dropping pro podcasting tips, insights, and stories. Connect with me there and let me know you're a Podcast Envy listener.